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السبت، 24 مارس 2012

How To Your Website Links

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How To Properly
Optimize Your Website Links


Ultimately improving relevance on
Search Engines, Aggregation sites,
News Networks, and Blog Networks.

Personally, the most important factor when attempting at building On Page SEO Backlinks is to understand the major factors of how your website should be structured, the model of what it does when reader bots and humans visit the website. You don't want to turn off human readers with spammed out keywords and 100% focus on SEO, nor do you want to miss opportunities of showing the reader bots that you're the right website with authority and credibility for better rankings overall. !

TABLE OF CONTENTSSECTION (Identifying Your Keyword Phrase):
SECTION (Creating folder and file structures):
SECTION (Title tagging your link):
SECTION (Optimizing an images ALT tag):
SECTION (Finding Niche Keyword Phrases To Use):
SECTION (Closing Thoughts):
All Websites have one thing in common.
Links! Links! And more links.

Unfortunately a large majority of people miss out on the power of internal links by not taking the time to optimize them correctly.
If this has been you then these simple strategies will help you to take control of your internal linking processes.
We will start with the largely known fact of wrapping keyword phrases.

SECTION (Identifying Your Keyword Phrase):
Keyword phrase: Hot Wheel Games
Given this as your keyword phrase, you need to wrap the words at least twice when they appear on your page.
Many people wrap words like “click here” instead, which is a very bad choice to make. Fortunately,
a large majority of people have now learned the secret and avoid such options in their projects.

GOOD: Linking the keyword you are targeting within your text.
<A HREF=”http://...”>Hot Wheel Games</A>

BAD: Linking words like “click here” instead of words related to your keyword phrase.
<A HREF=”http://...”>Click Here</A>

However this is just the start of building an optimized internal link.


SECTION (Creating folder and file structures):
Assuming that the page you are linking to is about “Hot Wheel Games” which it should be since you are linking with those keywords
it is best to have those words identified within the folder or file structure of your site as this increases the value of your internal link.
GOOD: ''http://YourDomain.co...ot-wheels-games''
BAD: ''http://YourDomain.com/Folder/File.htm''
SURPRISE BONUS:

While talking about folder and file structures of your content a word about your domain
name is warranted since it is at the base of everything that you are attempting to accomplish.
Domain names are more important than people think.

Finding a good one involves research within your niche topic rather than knowing how to spell your name.
Let’s say you sell “weather widgets” online and your name is Jack.

BAD: WidgetsByJack.com
GOOD: Weather-Widgets.com


Weather Widgets provides a stronger base to build from, has very little competition and over
49,000 people searching globally each month. I’ll share with you exactly how I find that out later on in this report.

Also, the dash helps search engine spiders know where to break your words at. So you might even setup two URL’s. 
Your base Website would be Weather-Widgets.com and then you can tell your human followers to check out your Website
at WeatherWidgets.com making it easier for them to remember by removing the dash. This would be done
by a simple redirect that most any good domain host (my favorite is GoDaddy) can help you with.


SECTION (Title tagging your link):
Many people do not know or understand title tagging of internal links and how important it can be.
True, it takes time to get the work done, but it is really worth it in the long run.

The code you will add to you’re “A HREF” tag looks like this: title=”keyword rich phrase”
Adding that code to your project will further increase the value of the link you are building. 
Given that let’s look at how the link is updated to add additional power.

GOOD: Your good code update for additional power.
<A HREF=”http://...” title=”Hot Wheel Games”>Hot Wheel Games</A>

BAD: In and of itself this is a good link, but it is not carrying the full power available.
<A HREF=”http://...”>Hot Wheel Games</A>


SECTION (Optimizing an images ALT tag):
There are several distinct ways to optimize an image.

Way #1: ALT tag
An ALT tag for an image will display if the graphic itself fails to
display within a visitor’s browser. The difference will look like this.
  • Graphical Display
  • ALT Tag display
  • Image Appears Normally
  • Uncover electric bill & power bill savings now.
Developing this area as a keyword rich part of your ingredients will optimize your results with power.
CODE:
<a href="http://YourDomain.com”> <img src="Your-Graphics-Folder/Your-Graphic.jpg" alt="Uncover electric bill & power bill savings now." width="183" height="111" border="0"></a>

Way #2: Title Tag #1
There are two types of title tags available to use with an image. First, you can add a title tag that will display a short message when the user scrolls their mouse on top of it. This tag shows right after the ALT tag information.

<a href="http://YourDomain.com”> <img src="Your-Graphics-Folder/Your-Graphic.jpg" alt="Uncover electric bill & power bill savings now."title=”Electric bill saving tips” width="183" height="111" border="0"></a>

Way #3: Title Tag #2
If you hyperlink your image to another internal page in your site you will gain the opportunity of adding your second title tag which to my knowledge never actually display within the users browser.
<a href="http://YourDomain.com” title="Saving on city utilities.”> <img src="Your-Graphics-Folder/Your-Graphic.jpg" alt="Uncover electric bill & power bill savings now." title=”Electric bill saving tips” width="183" height="111" border="0"></a>

Way #4: Adding A Caption To Your Image
Another option for creating value for your image is in adding a caption below the picture.
If a search engine has the ability they will then rank the image in their directory giving you yet more power on the search engines.

Way #5: Folder and file structures for images
The naming conventions for filing purposes you use are also important to the
images you use on your page. For a review of this information please see section 2 above.
While there may be additional considerations for images, like using smaller sizes so that the page loads faster,
these above strategies will help you to gain great rankings on the search engines when it comes to internal link building strategies.

SURPRISE BONUS: Way #6: Images you don’t want to optimize
With all the talk of optimizing one would think it necessary to optimize every image on your Website.
Actually, this is not a good idea because search engines also do manual reviews of your Website.
When this happens, if they find optimized items not related to your niche topic you will actually be penalized.

Therefore, follow all the steps above to optimize images related to your focus while
handling non-related images like bullet points, logo’s and such in a very different way.
Simply name the non-optimized images a number. What the image is does not matter when it comes to ranking.

BAD: ThisIsMyNonOptimizedImage.JPG
GOOD: 1.JPG

When search engines and their reviewers see this they will understand that you were not attempting to
rank this image and as a result they will give you higher rankings for the optimized images that are part of your project.


SECTION (Finding Niche Keyword Phrases To Use):
While keyword rich links ad a greater value to your projects it is also important to not use the exact same keyword phrase repeatedly
as this is seen as spamming the search engines. That’s why I use the following tools to uncover hot keywords that few others are targeting.

Tool #1: Google Keyword Finder (Please Google those words as the
link they provide is really long, it will likely be the top option provider).

With this tool you can quickly identify which niche keywords to your target
are receiving the greatest rankings as well as those that have the least amount of competition.
This allows you to quickly identify the best keyword phrases to use according to Google and proceed accordingly.

Tool #2Google Wonder Wheel (Doing a Google on any keyword term will
provide you results for this by selecting options from the search results).
This tool allows you to see what Google believes would be closely related to your chosen keyword phrase.
While you don’t know how popular those phrases are, you do have firsthand knowledge of how Google is thinking at the moment.

There are other keyword tools that I personally use, but these are both free and powered by Google
which positions them in a very nice spot for gaining you the rankings you need on the search engines.

I’m not sure that I agree but I certainly cannot claim it to be an untruth either.


SECTION (Closing Thoughts):
Search Engine Optimization is truly a science that takes time and talent to perform. Building in a viewer appreciation within that science becomes an
art form in and of its own right. This one aspect of search engine optimization is bound to help your Web success proceed forward in a positive direction.
Other issues to consider include but are not limited to:
  • Proper optimization of meta data on “description” and “keyword” information.
  • Optimization of page title tags, H1 & H2 tags, and contextual information within the page.
  • External link building strategies to empower Web results.
  • Best ways to streamline the marketing of your information on the Web.
  • Using social media platforms to increase your search engine optimization efforts.

الجمعة، 23 مارس 2012

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How To Find Good Adsense Niches To Build Your Adsense Impair :-





The profitability of an Adsense niche is primarily based on the amount that Adwords advertisers are spending to compete in that niche.
Remember that an Adsense ad is only an Adwords ad that is appearing on your site and not Google. The amount that an ad generates per click is therefore directly related to the amount that Adwords advertisers are paying per click. Bottom line - if they are paying more we earn more.
So how can you find out which niches (and which keywords inside those niches) advertisers are spending more money on?
I use two different methods:

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As you will have probably have started to gather I cannot lay enough praise on this tool. In fact I struggle to understand how I researched, chose and targeted niche sites before I got hold of it...it's that good. Aswell as being able to search by category or keyword you can also search by price range. For example, you can decide to find keywords that have an average cpc of say between $18 and $20. If you enter this price range it will return a list of keywords which fall inside that parameter - in this case - 3957 different keyword phrases.
The top 5 rated keywords in this cpc range were: "credit card", "free credit report", "mortgage rates", "consolidate debt" and "website hosting". All you need to do is go down the list work out which ones would be suitable for an Adsense monetized information site, extend your keyword research by taking your chosen phrase and entering it into the search box, build the content, integrate the Adsense and promote your new website.
This is a simple and effective way of finding out where the advertiser dollar is being spent and consequently where the Adsense dollar may be earnt.
As a side issue - with tools like Keyword Country available you should never pay for a keyword list. For less than their cost you can get access to a complete keyword database which includes extensive analysis and ratings in terms of profitability and potential for every keyword or keyword phrase entered into the search engines. Spend your money wisely.

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A different method is to forget keywords for a minute and to focus on markets and their advertisers. Adwords advertisers are made up of two types of people - companies and affiliates. We can't easily find out how much companies are making but we can find out how much their affiliates are by joining up to a third part affiliate network likeCommission Junction (CJ), which connects companies that are selling products and website publishers like me and you who are willing to promote them for a commission.
My premise is that if you find the markets that are profitable for affiliates you will find the markets that are profitable for Adsense monetized sites. Why? Because a profitable market is one that you can spend a good sum of money on advertising and still make a healthy return.
Where the affiliates are earning good money, the companies and the affiliates will be spending big money on Adwords advertising.

You can find which markets are profitable in CJ by using their catrgory lists and sorting features. Once logged in simply follow this process:

1. Click on Get Links > this will take you to a categorical listing of all the advertiser programs.

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2. Choose A Market From The Category List > this will bring up all the advertiser programs inside that niche category.

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3. Click "3 Month EPC" > this will bring the top performing affiliate programs in that niche to the top of the pile. EPC stands for "earnings per click" (at CJ this is earnings per 100 clicks) and illustrates on average how much affiliates are earning for each set of 100 people they direct to that program. For example, the top performer in the financial services niche is a company specialising in mortagage refinance and equity release, with a massive 3 month epc of $354.90.

Now I have my profitable niches - "mortgage refinance" and "equity release" - I go to Keyword Country to see if my theory is correct. If I type in those two keyword phrases, Keyword Country will return to me average cpc, number of searches, competition, number of Adwords advertisers and profitablity rating for every keyword related to those two seperate niches. If I'm right the average CPC for these two keywords will be very high.
This is what Keyword Country told me:

Mortgage Refinance - average cpc $27.17 across 823 related keywords.
Equity Release - average cpc $10.145.
The theory proved correct and I've found two profitable niches that I could build a mini informational site around. In addition, I would integrate the appropriate high paying affiliate program which would give me a second means of monetizing my traffic.
There are hundreds and hundreds of these niches you just have to do the research and find them. If you're using the correct method and know where and how to look you'll be able to build a targeted site around a profitable niche within a few days. Again, these type of mini targeted sites are best and most effectively built using XSitePro.
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Increase your BlogSpot Traffic



If you have a blog on BlogSpot.com, you can see the title of your post comes after the main title of the blog


and this will hurt your blog rankings in search engines because search engines crawl the title from left to right.

I have searched for a solution to rearrange the order of the post title to get the post title before the blog title


and this will improve the rankings of my pages in search engines which will exactly increase the traffic. After
long time of searches I have found a solution by adding a simple code in your blog template.




1- Open your BlogSpot dashboard.

2- Choose "Layout" and "Edit HTML".

3- Find this code:


<title><data:blog.pageTitle/></title>

and replace it with this code:

<b:if cond='data:blog.pageType == "item"'>

<title><data:blog.pageName/> - <data:blog.title/></title>

<b:else/>
<title><data:blog.pageTitle/></title>
</b:if>

4- Save your template and see the new order of your posts title wich will be in the following form: Post Title - Blog Title.
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How To Find Higher Keywords

 
Different keywords pay different amounts. Other things being equal a website based around debt consolidation will generate more revenue per Adsense click than a website based around football cards. This is why an industry built around selling high paying keyword lists to Adsense publishers has become so profitable.
But it’s more complicated than this as different keywords in different niche markets also pay different amounts. If your website is not targeting the “right” (as in profitable) keywords you will probably be earning less money per Adsense click than you should be.
For example – if you increase your average CPC (cost per click) from $0.20 to $0.30 you will increase your revenue by 33%. There are two ways of doing this on your already existing website and the best tool for doing the research is Keyword Country.


1. Better target your existing webpages:



Which words are you using in your Title Tag, Meta Tags, H1 - H3 Header Tags and inside the body of your content? Google's content matching technology generates ads related to the meaning of the words on your page. If the high paying keywords for that page topic aren't in those 4 hotspots I just listed the quality (relevancy) and CPC of your ads will be lower than if they were. Google wants to match their advertiser ads to the pages which are going to offer the greatest return otherwise their whole system collapses.
This means that you want to make sure the high paying keywords are included in your hot spots. If I use UnderstandingAdsense.com as an example I logged into Keyword Country with the intention of finding the highest paying keywords for the Adsense market. I typed in Adsense and was presented with a list. "Making Money With Adsense" has the highest average CPC of $0.73 so when I've finished building the site I will optimize the home page and several other pages for that keyword so as to generate the most relevant and high paying ads possible. I will do this by including that keyword phrase (and related ones like "make money with Adsense") into the four places listed above.


2. Add additional content to your website which targets relatedhigh paying keywords:



The most important word here is related. Don’t add content pages about Viagra to your website which is themed around motorcycles just because the average CPC for Viagra is very high. Instead do one of these two things:
1. Type your primary keyword, in this example, "motorcycle" intoKeyword Country, wait for the results to appear and then click on CPC. This will arrange all the related keywords by their CPC value bringing the most profitable to the top. I did this and found that -
“Motorcycle Insurance In Michigan” has an average CPC of $10.25
“Motorcycle Insurance” has an average CPC of $4.28
“Motorcycle Loan” has an average CPC of $3.34

These are very high average CPCs for which you could develop new content. These content pages would generate higher cost per click Adsense ads from your visitors.
2. Your second option is to type in keywords which are related to your principal topic. Continuing with the motorcycle theme you could type in Harley-Davidson a popular manufacturer of motorcycles. The results show that “Harley Davidson Boots” has an average CPC of $0.84. You could build a page today pre-selling Harley Davidson Boots and generate a nice Adsense stream from that page. Another extension would be the keyword “chopper”, a popular type of motorcycle enhanced by the big shows of the last few years. On Keyword Country a search for chopper brings up related keywords like West Coast Choppers, a famous chopper builder which has an average CPC of $0.95 – again a page or several pages around this topic would be a nice addition to a motorcycle based website.
Whatever your topic, virtually every website can incorporate new high paying content. So before you try and build a website in a new niche check that the website(s) that you’ve already put the groundwork into (link building and seo) can’t be better optimized for higher paying keywords and / or have additional high adsense paying content added to it. There will be at least five new pages of content that you could add to your existing website today that would create higher paying average clicks than what you are already generating.
The large majority of Adsense Publishers are still not taking advantage of these tools and are still working in the dark so to speak - unsystematically adding content, optimizing their pages and building new niche websites with no fore-knowledge of the value of a particular topic nor its potential profitability. I guarantee that if you test Keyword County for just a day you won’t want to unsubscribe - it makes our job of making money with Adsense that much easier.
They also have a free “sneak peak” tool whereby you enter your target keywords and it will give you the most high paying keywords related to that phrase. If you follow this link and click on the “try now” button in the top right you can test the three different parts of the application yourself.