How To Properly
Optimize Your Website Links
Ultimately improving relevance on
Search Engines, Aggregation sites,
News Networks, and Blog Networks.
Personally, the most important factor when attempting at building On Page SEO Backlinks is to understand the major factors of how your website should be structured, the model of what it does when reader bots and humans visit the website. You don't want to turn off human readers with spammed out keywords and 100% focus on SEO, nor do you want to miss opportunities of showing the reader bots that you're the right website with authority and credibility for better rankings overall. !
TABLE OF CONTENTSSECTION 1 (Identifying Your Keyword Phrase):
SECTION 2 (Creating folder and file structures):
SECTION 3 (Title tagging your link):
SECTION 4 (Optimizing an images ALT tag):
SECTION 5 (Finding Niche Keyword Phrases To Use):
SECTION 6 (Closing Thoughts):
All Websites have one thing in common.
Links! Links! And more links.
Unfortunately a large majority of people miss out on the power of internal links by not taking the time to optimize them correctly.
If this has been you then these simple strategies will help you to take control of your internal linking processes.
We will start with the largely known fact of wrapping keyword phrases.
SECTION 1 (Identifying Your Keyword Phrase):
Keyword phrase: Hot Wheel Games
Given this as your keyword phrase, you need to wrap the words at least twice when they appear on your page.
Many people wrap words like “click here” instead, which is a very bad choice to make. Fortunately,
a large majority of people have now learned the secret and avoid such options in their projects.
GOOD: Linking the keyword you are targeting within your text.
<A HREF=”http://...”>Hot Wheel Games</A>
BAD: Linking words like “click here” instead of words related to your keyword phrase.
<A HREF=”http://...”>Click Here</A>
However this is just the start of building an optimized internal link.
SECTION 2 (Creating folder and file structures):
Assuming that the page you are linking to is about “Hot Wheel Games” which it should be since you are linking with those keywords
it is best to have those words identified within the folder or file structure of your site as this increases the value of your internal link.
GOOD: ''http://YourDomain.co...ot-wheels-games''
BAD: ''http://YourDomain.com/Folder/File.htm''
SURPRISE BONUS:
While talking about folder and file structures of your content a word about your domain
name is warranted since it is at the base of everything that you are attempting to accomplish.
Domain names are more important than people think.
Finding a good one involves research within your niche topic rather than knowing how to spell your name.
Let’s say you sell “weather widgets” online and your name is Jack.
BAD: WidgetsByJack.com
GOOD: Weather-Widgets.com
Weather Widgets provides a stronger base to build from, has very little competition and over
49,000 people searching globally each month. I’ll share with you exactly how I find that out later on in this report.
Also, the dash helps search engine spiders know where to break your words at. So you might even setup two URL’s.
Your base Website would be Weather-Widgets.com and then you can tell your human followers to check out your Website
at WeatherWidgets.com making it easier for them to remember by removing the dash. This would be done
by a simple redirect that most any good domain host (my favorite is GoDaddy) can help you with.
SECTION 3 (Title tagging your link):
Many people do not know or understand title tagging of internal links and how important it can be.
True, it takes time to get the work done, but it is really worth it in the long run.
The code you will add to you’re “A HREF” tag looks like this: title=”keyword rich phrase”
Adding that code to your project will further increase the value of the link you are building.
Given that let’s look at how the link is updated to add additional power.
GOOD: Your good code update for additional power.
<A HREF=”http://...” title=”Hot Wheel Games”>Hot Wheel Games</A>
BAD: In and of itself this is a good link, but it is not carrying the full power available.
<A HREF=”http://...”>Hot Wheel Games</A>
SECTION 4 (Optimizing an images ALT tag):
There are several distinct ways to optimize an image.
Way #1: ALT tag
An ALT tag for an image will display if the graphic itself fails to
display within a visitor’s browser. The difference will look like this.
CODE:
<a href="http://YourDomain.com”> <img src="Your-Graphics-Folder/Your-Graphic.jpg" alt="Uncover electric bill & power bill savings now." width="183" height="111" border="0"></a>
Way #2: Title Tag #1
There are two types of title tags available to use with an image. First, you can add a title tag that will display a short message when the user scrolls their mouse on top of it. This tag shows right after the ALT tag information.
<a href="http://YourDomain.com”> <img src="Your-Graphics-Folder/Your-Graphic.jpg" alt="Uncover electric bill & power bill savings now."title=”Electric bill saving tips” width="183" height="111" border="0"></a>
Way #3: Title Tag #2
If you hyperlink your image to another internal page in your site you will gain the opportunity of adding your second title tag which to my knowledge never actually display within the users browser.
<a href="http://YourDomain.com” title="Saving on city utilities.”> <img src="Your-Graphics-Folder/Your-Graphic.jpg" alt="Uncover electric bill & power bill savings now." title=”Electric bill saving tips” width="183" height="111" border="0"></a>
Way #4: Adding A Caption To Your Image
Another option for creating value for your image is in adding a caption below the picture.
If a search engine has the ability they will then rank the image in their directory giving you yet more power on the search engines.
Way #5: Folder and file structures for images
The naming conventions for filing purposes you use are also important to the
images you use on your page. For a review of this information please see section 2 above.
While there may be additional considerations for images, like using smaller sizes so that the page loads faster,
these above strategies will help you to gain great rankings on the search engines when it comes to internal link building strategies.
SURPRISE BONUS: Way #6: Images you don’t want to optimize
With all the talk of optimizing one would think it necessary to optimize every image on your Website.
Actually, this is not a good idea because search engines also do manual reviews of your Website.
When this happens, if they find optimized items not related to your niche topic you will actually be penalized.
Therefore, follow all the steps above to optimize images related to your focus while
handling non-related images like bullet points, logo’s and such in a very different way.
Simply name the non-optimized images a number. What the image is does not matter when it comes to ranking.
BAD: ThisIsMyNonOptimizedImage.JPG
GOOD: 1.JPG
When search engines and their reviewers see this they will understand that you were not attempting to
rank this image and as a result they will give you higher rankings for the optimized images that are part of your project.
SECTION 5 (Finding Niche Keyword Phrases To Use):
While keyword rich links ad a greater value to your projects it is also important to not use the exact same keyword phrase repeatedly
as this is seen as spamming the search engines. That’s why I use the following tools to uncover hot keywords that few others are targeting.
Tool #1: Google Keyword Finder (Please Google those words as the
link they provide is really long, it will likely be the top option provider).
With this tool you can quickly identify which niche keywords to your target
are receiving the greatest rankings as well as those that have the least amount of competition.
This allows you to quickly identify the best keyword phrases to use according to Google and proceed accordingly.
Tool #2: Google Wonder Wheel (Doing a Google on any keyword term will
provide you results for this by selecting options from the search results).
This tool allows you to see what Google believes would be closely related to your chosen keyword phrase.
While you don’t know how popular those phrases are, you do have firsthand knowledge of how Google is thinking at the moment.
There are other keyword tools that I personally use, but these are both free and powered by Google
which positions them in a very nice spot for gaining you the rankings you need on the search engines.
I’m not sure that I agree but I certainly cannot claim it to be an untruth either.
SECTION 6 (Closing Thoughts):
Search Engine Optimization is truly a science that takes time and talent to perform. Building in a viewer appreciation within that science becomes an
art form in and of its own right. This one aspect of search engine optimization is bound to help your Web success proceed forward in a positive direction.
Other issues to consider include but are not limited to:
Optimize Your Website Links
Ultimately improving relevance on
Search Engines, Aggregation sites,
News Networks, and Blog Networks.
Personally, the most important factor when attempting at building On Page SEO Backlinks is to understand the major factors of how your website should be structured, the model of what it does when reader bots and humans visit the website. You don't want to turn off human readers with spammed out keywords and 100% focus on SEO, nor do you want to miss opportunities of showing the reader bots that you're the right website with authority and credibility for better rankings overall. !
TABLE OF CONTENTSSECTION 1 (Identifying Your Keyword Phrase):
SECTION 2 (Creating folder and file structures):
SECTION 3 (Title tagging your link):
SECTION 4 (Optimizing an images ALT tag):
SECTION 5 (Finding Niche Keyword Phrases To Use):
SECTION 6 (Closing Thoughts):
All Websites have one thing in common.
Links! Links! And more links.
Unfortunately a large majority of people miss out on the power of internal links by not taking the time to optimize them correctly.
If this has been you then these simple strategies will help you to take control of your internal linking processes.
We will start with the largely known fact of wrapping keyword phrases.
SECTION 1 (Identifying Your Keyword Phrase):
Keyword phrase: Hot Wheel Games
Given this as your keyword phrase, you need to wrap the words at least twice when they appear on your page.
Many people wrap words like “click here” instead, which is a very bad choice to make. Fortunately,
a large majority of people have now learned the secret and avoid such options in their projects.
GOOD: Linking the keyword you are targeting within your text.
<A HREF=”http://...”>Hot Wheel Games</A>
BAD: Linking words like “click here” instead of words related to your keyword phrase.
<A HREF=”http://...”>Click Here</A>
However this is just the start of building an optimized internal link.
SECTION 2 (Creating folder and file structures):
Assuming that the page you are linking to is about “Hot Wheel Games” which it should be since you are linking with those keywords
it is best to have those words identified within the folder or file structure of your site as this increases the value of your internal link.
GOOD: ''http://YourDomain.co...ot-wheels-games''
BAD: ''http://YourDomain.com/Folder/File.htm''
SURPRISE BONUS:
While talking about folder and file structures of your content a word about your domain
name is warranted since it is at the base of everything that you are attempting to accomplish.
Domain names are more important than people think.
Finding a good one involves research within your niche topic rather than knowing how to spell your name.
Let’s say you sell “weather widgets” online and your name is Jack.
BAD: WidgetsByJack.com
GOOD: Weather-Widgets.com
Weather Widgets provides a stronger base to build from, has very little competition and over
49,000 people searching globally each month. I’ll share with you exactly how I find that out later on in this report.
Also, the dash helps search engine spiders know where to break your words at. So you might even setup two URL’s.
Your base Website would be Weather-Widgets.com and then you can tell your human followers to check out your Website
at WeatherWidgets.com making it easier for them to remember by removing the dash. This would be done
by a simple redirect that most any good domain host (my favorite is GoDaddy) can help you with.
SECTION 3 (Title tagging your link):
Many people do not know or understand title tagging of internal links and how important it can be.
True, it takes time to get the work done, but it is really worth it in the long run.
The code you will add to you’re “A HREF” tag looks like this: title=”keyword rich phrase”
Adding that code to your project will further increase the value of the link you are building.
Given that let’s look at how the link is updated to add additional power.
GOOD: Your good code update for additional power.
<A HREF=”http://...” title=”Hot Wheel Games”>Hot Wheel Games</A>
BAD: In and of itself this is a good link, but it is not carrying the full power available.
<A HREF=”http://...”>Hot Wheel Games</A>
SECTION 4 (Optimizing an images ALT tag):
There are several distinct ways to optimize an image.
Way #1: ALT tag
An ALT tag for an image will display if the graphic itself fails to
display within a visitor’s browser. The difference will look like this.
- Graphical Display
- ALT Tag display
- Image Appears Normally
- Uncover electric bill & power bill savings now.
CODE:
<a href="http://YourDomain.com”> <img src="Your-Graphics-Folder/Your-Graphic.jpg" alt="Uncover electric bill & power bill savings now." width="183" height="111" border="0"></a>
Way #2: Title Tag #1
There are two types of title tags available to use with an image. First, you can add a title tag that will display a short message when the user scrolls their mouse on top of it. This tag shows right after the ALT tag information.
<a href="http://YourDomain.com”> <img src="Your-Graphics-Folder/Your-Graphic.jpg" alt="Uncover electric bill & power bill savings now."title=”Electric bill saving tips” width="183" height="111" border="0"></a>
Way #3: Title Tag #2
If you hyperlink your image to another internal page in your site you will gain the opportunity of adding your second title tag which to my knowledge never actually display within the users browser.
<a href="http://YourDomain.com” title="Saving on city utilities.”> <img src="Your-Graphics-Folder/Your-Graphic.jpg" alt="Uncover electric bill & power bill savings now." title=”Electric bill saving tips” width="183" height="111" border="0"></a>
Way #4: Adding A Caption To Your Image
Another option for creating value for your image is in adding a caption below the picture.
If a search engine has the ability they will then rank the image in their directory giving you yet more power on the search engines.
Way #5: Folder and file structures for images
The naming conventions for filing purposes you use are also important to the
images you use on your page. For a review of this information please see section 2 above.
While there may be additional considerations for images, like using smaller sizes so that the page loads faster,
these above strategies will help you to gain great rankings on the search engines when it comes to internal link building strategies.
SURPRISE BONUS: Way #6: Images you don’t want to optimize
With all the talk of optimizing one would think it necessary to optimize every image on your Website.
Actually, this is not a good idea because search engines also do manual reviews of your Website.
When this happens, if they find optimized items not related to your niche topic you will actually be penalized.
Therefore, follow all the steps above to optimize images related to your focus while
handling non-related images like bullet points, logo’s and such in a very different way.
Simply name the non-optimized images a number. What the image is does not matter when it comes to ranking.
BAD: ThisIsMyNonOptimizedImage.JPG
GOOD: 1.JPG
When search engines and their reviewers see this they will understand that you were not attempting to
rank this image and as a result they will give you higher rankings for the optimized images that are part of your project.
SECTION 5 (Finding Niche Keyword Phrases To Use):
While keyword rich links ad a greater value to your projects it is also important to not use the exact same keyword phrase repeatedly
as this is seen as spamming the search engines. That’s why I use the following tools to uncover hot keywords that few others are targeting.
Tool #1: Google Keyword Finder (Please Google those words as the
link they provide is really long, it will likely be the top option provider).
With this tool you can quickly identify which niche keywords to your target
are receiving the greatest rankings as well as those that have the least amount of competition.
This allows you to quickly identify the best keyword phrases to use according to Google and proceed accordingly.
Tool #2: Google Wonder Wheel (Doing a Google on any keyword term will
provide you results for this by selecting options from the search results).
This tool allows you to see what Google believes would be closely related to your chosen keyword phrase.
While you don’t know how popular those phrases are, you do have firsthand knowledge of how Google is thinking at the moment.
There are other keyword tools that I personally use, but these are both free and powered by Google
which positions them in a very nice spot for gaining you the rankings you need on the search engines.
I’m not sure that I agree but I certainly cannot claim it to be an untruth either.
SECTION 6 (Closing Thoughts):
Search Engine Optimization is truly a science that takes time and talent to perform. Building in a viewer appreciation within that science becomes an
art form in and of its own right. This one aspect of search engine optimization is bound to help your Web success proceed forward in a positive direction.
Other issues to consider include but are not limited to:
- Proper optimization of meta data on “description” and “keyword” information.
- Optimization of page title tags, H1 & H2 tags, and contextual information within the page.
- External link building strategies to empower Web results.
- Best ways to streamline the marketing of your information on the Web.
- Using social media platforms to increase your search engine optimization efforts.
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